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1 tag should relate to a variety of key words and themes that you've posted about and you should assign no more than three tags .  Be certain are varied and not just persistent of one another because this may hurt your search engine optimization efforts. Together with helping readers find exactly what theyre searching for and reviving some of your old content , inner linking allows you to highlight the validity of your site.  You can connect to some other blog posts or into your webpages.   Shorten Your Blog URL Website URLs are one of the items that search engines crawl to inform what your page is all about.  For this reason, its readable and also to prevent a mess of figures and numbers that provide no context to the reader or into search engines.

 

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Below is a cheat sheet that breaks down the body of a URL; it shows how to structure them and where to put keywords.  Keep in mind your URL does not need to be an immediate pick from the webpage title.  Using URLs is a practice since they are easier for search engines and readers to understand. You'll be on the right path to creating high-quality content to your readers and building a site strategy.

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From what Ive learned SEO only gets you so far.  Remain there and to achieve the top, an article has to be useful to the reader.  The reason for this is because it aligns with Googles number one want to rank the most useful content first. Here are just six of the blogging best practices Ive utilized to assist my posts ranking, to help you out.  By the end of the post, youll have a playbook to perform the same.    The fantastic Word Length If you Google Perfect word length for a blog article youll come across this commonly used graph in the Serp IQ study: Many men and women utilize this chart to justify writing really very long posts. From my experience, a guide will outrank a manual of 2,000 words any day.  However, my rule of thumb would be to target 1,500 words.  And while I only said there is no perfect span, I follow this rule since it forces me to consider all angles of this topic Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the Internet anymore. They scan.  In reality, research finds that youre lucky if people read over 20 percent of what youve written. Consequently, if you would like to keep people engaged with this particular essay, youve got to break your writing down into brief paragraphs. They seem like work.  They frighten people off.  If you frighten off people, they leave your website.  And should they leave your site, thats an indicator to Google your article isnt quite beneficial.  And when its not useful, you start to drop in rankings.  

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The first headline has the answer.  How do you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason to keep reading the article.  Curiosity is created by the second headline.  You dont know what will make an egg easier to fry unless you continue reading. And if they stay on your webpage longer, theres a sign to Google which youve got good content.  Therefore, after youve written your post, go back and look for opportunities to make hooks.  Should you need assistance with your hooks and headlines, one resource I turn to time and time again is that this free guide on How to compose Magnetic Headlines. Participants in the study were far more likely to achieve goals if they created lists compared to people who didn't.

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A Featured Snippet is an answer to a search outcome that Google picks out of an articleand most frequently its in the form of a listing.  In the case above, Google shows lots of steps about how best to plan an event right within its own results.  The motive Featured Snippets are so valuable is that in the event the post is the one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve improved our rankings and our visitors.  If you want to obtain a Featured Snippet, theres still some speculation on how Google chooses them, but generally whenever I write a blog post, I try to include lists or measures as frequently as possible.   The Types of Images That Work Finest Take a look at these two pictures.   Its not that the picture of rocks isnt appealing, but its that were actually hardwired to enjoy images of people improved.

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Since I started using images of people in my blog articles, Ive noticed they get shared a lot more, which is another factor Google believes in its positions.  Its a small change that makes a significant difference.    Why Your Posts Must be Evergreen Have you ever clicked on a post from a Google search result only to find the content outdated When I come across outdated content, I click the back button and try another outcome. Thats why if I want something to rank highly, I try to create whats called evergreen contentcontent that stays applicable during a lengthy time period.  This means I avoid writing about matters that include time-based info or fads.  A number of Wild Apricots evergreen content was in the top of Googles search results for ages. If youd like my entire playbook on nonprofit SEO, it is possible to observe my free webinar How to Boost Your Organization by Obtaining Lots and a lot of Traffic to Your Website.